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In 2019, understanding the best SEO practices helps your company. Optimization of the search engine (SEO) will be more important in 2019. Like in previous years, its importance as a stepping stone for online success for small enterprises continues to grow. Small businesses need an excellent SEO strategy in combination with a strong and efficient digital marketing campaign.

Small companies must remain at the top of their game by showing results in local searches not only in 2019, but every year. If you are an up – and – coming company or a well-established small company that wants to be bigger and do better in 2019, here are tips for improving your SEO in 2019.

Deliver content quickly

There are always people on the go. While on the move, they use digital devices. When you use your device, you are searching for content that you can quickly access, read, and absorb. In order to meet the needs of your customers, your company needs to create coherent, informative and useful content and deliver the content as soon as possible. Users should most importantly be able to access the content via organic search or internal links. That too must be a speedy process.

Optimize content to match the search intent of users

Let’s say you need information to search Google quickly. Several websites come up, and you click on a website from the list, just to go back to the search, because you didn’t find what you wanted. This problem will be solved by small enterprises using SEO in 2019.

If you run a small business, you must increase SEO efforts by optimizing your content to match the search intention of your users. With search engines focused on enhancing user experience, small companies need to optimize their content for snippets, the knowledge panel and other Google features. The search engine wants to display relevant content to users and therefore displays more video and picture packages than before.

If you want your small company to rank in Google for something specific, search for the keywords to see what appears in the search results. Create an infographics if images appear. Create video if videos appear. If both videos and images appear, you must create a comprehensive article that includes video, text and images.

Present intelligent information without queries

Users don’t need to ask for the information they are looking for on Google. The search engine uses its knowledge and the use of entities, artificial intelligence and the processing of natural languages (NLP). You must therefore ensure that the content you make uses the schematic markup. Google also aims to find the answer to the user’s question by finding it in the middle of an audio file, video file or image in extreme lengths.

For your part, you must create NLP and entity scripts and include transcripts matching the text. You must also ensure that the search engine can access your audio and video files by hosting them via the schema markup and XML sitemap files on your website.

For image files, focus on labeling of pages and files, placement of pages, diagram marking and quality of landing page. These content types are new areas of SEO and Google works to show them in the search results. Box for direct answers for voice search. Google Home, voice search software, collects information from the direct response box of the search engine and shares it with the users.

The popularity of voice search devices means that small companies use SEO to rework content on their website to answer questions that a user can ask directly via voice search. You want to find yourself in this search box, as above all the results appear at the top of the page with a link to the site. You must use 7 – 9 long – tail keywords when using SEO to promote voice search. When people talk, they use longer sentences.

If you talk to a voice search engine, you do it in a conversational way. If you are a small company that needs to start 2019 with a bang, you must focus on SEO in a new and better way, in line with Google today, new search methods and modern devices.

If you don’t, you’ll be left behind in the race to appear on Google, because in 2019 SEO will be even more competitive. Make your 2019 resolution to present relevant, SEO-optimized information by using different media to rank higher in the search engine ranking.

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