Seo

How To Make Your Fading Website Thrive Once More

The business website is a crucial marketing tool in today’s modern world. Whether the company deals online or just uses the site to engage audiences, they are a key element for long-term success. It wasn’t that long ago that most company websites were fairly uniform. However, the market has progressed hugely over the past few

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Vital Reasons SEO Will Be Essential In 2016

Search engine optimization has become big business during the last few years. There are now thousands of companies on the market that specialize in that task. Those of you who haven’t invested in SEO so far might want to jump on the bandwagon next year. Of course, you will need to put some money aside

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Why Does Your Small Business Need SEO?

If you run a small business, then you should consider investing in SEO for your blog or website. You might be thinking, ‘seo, won’t that be expensive?’, while there will be an initial cost, using SEO is affordable. As many other businesses have found, there are so many amazing benefits of using SEO. Many businesses

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Is Your Business Optimised For Local Search Results? It Should Be.

We know that lots of marketers struggle with search engine optimisation. This is the tricky business of getting seen on Google and other search engines. This was once a simple practice, but has now evolved into a complicated beast. Google update its algorithm regularly which means the art and skill of SEO is constantly changing.

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Complementary Marketing: The Blend of SEO and Content Marketing

“From the days of cave men writing on the walls, brands have been creating stories to sell their product and form a connection.” –  Joe Pulizzi With the advancement of the online world, brands are using more and more content marketing as a tool to design a robust online marketing strategy. This collaboration leads to

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Guest Posts – Are you ready to write for a blog

In the pre-internet era if you were interested in getting your article published in Popular Science you would’ve gone about it in a simple way: Writing the article, drafting the cover letter, fold the page put it in an envelope and send it off to the recipient. Today the web has made things a lot more

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When SEO Goes Wrong: How To Deal With Google Penalties

During your SEO campaign, the worst could happen. If you break any of Google’s guidelines, you could find that you face a penalty for doing so. That means that Google will decrease your site ranking and make it difficult for people to find your via their search engine. When that happens, it can have catastrophic

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10 Outdated SEO techniques you shouldn’t be using anymore

Employing bad SEO techniques or outdated SEO tactics does not bring you the traffic that you want, or worse, brings to your website the wrong sort of traffic that does not lead to conversions. What you consider as tried and tested methods may not be valid any longer. Before you sit down to scratch your

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The Wait Is Over: Penguin 3.0 Released

Starting October 17, 2014, Google has started rolling out the Penguin 3.0 update. This is a worldwide algorithm update which will take a few weeks to complete. So Webmasters might have to wait a little longer before the update is complete for their language, and they see changes in the ranking of their websites. A

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