Home Online Marketing Essential Moves for Optimizing Your Site for Smartphones and Tablets

Essential Moves for Optimizing Your Site for Smartphones and Tablets

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In the last few years, it has become more and more important to think about mobile users when you design your website. Phone screens have grown and people have begun using tablets more. The proportion of people who normally browse the web on a mobile device has got bigger. Many people now read the news, shop and watch TV and movies on their smartphone or tablet. Before they would have done these things on a laptop or desktop computer. So your website needs to be easy to use and responsive for this large group of people. If you need to build a new website or tweak your existing one to work well on mobile devices, follow these rules.

 Understand What it Means to Be Optimized for Mobile

If you want to optimize your site for mobile devices, you need to know what that entails. A lot of what you need to consider is in relation to the size of device screens and touchscreens. People need to be able to see everything they need clearly. They also need to be able to select link and highlight text without too much difficulty. For smartphones, you will usually need to make the design cleaner and simpler. So you can fit all the essential information on the page. When people are using a mobile device, the connection speed is a concern too. Remember people could be using slow connections when they’re out and about. A mobile-optimized site needs to take that into account.

Choose the Right Designer

You can hire a designer to create your optimized site for you, but make sure you get the right one. It’s a good idea to look for a design company that makes a point to say they create mobile-optimized sites. Talk to your chosen designer about how they will design and test a site that works on a range of mobile devices.

 Use Responsive Design

When you create your site, most experts recommend that you use responsive design. It means that any device will receive the same HTML code from your site. But different CSS rules will optimize the website for individual devices. If you decide to use responsive design, it’s essential to test your site on a range of different devices. You could use a testing service to get consumers to comment on the site, ask your friends and family to try it or even go to an electronics store to try it on the display items.

 Consider Tablet Optimization

Most businesses optimize their site for smartphones, but they don’t always do it for tablets. When people visit your site on their tablet, they usually expect to find your desktop site, not your smartphone one. However, you could create separate pages for tablet users, so they’re better for the larger touchscreens of tablets.

It would be a big mistake not to optimize your website for mobile devices. It could put off a lot of visitors. So make sure you work on making your site available for everyone.

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