Having a lot of fans on Facebook is nice in the numbers game but it doesn’t do a lot for you if no one is interacting. Facebook algorithms hide a great deal of your posts from most of your fans, which means they are not even seeing what you post. However, one great way to make sure you get the most out of your fans is by posting things that will spark interaction.
Create Engaging Posts
It sounds simple enough- create engaging posts. But if it were that simple, everyone would be doing it. So what kinds of posts do you need to share to create engagement? Well, images do very well on Facebook so try to use a picture every time you post, if possible. Just be sure you have permission to use the images and that you are not sharing copyrighted material.
Some examples of engaging content you might share on your page are:
- Info about you or your business
- Tutorials and tips
- Video and images in your niche
- Jokes and fun where appropriate
Always Comment and Reply
Another tip for building more fan interaction on Facebook is to always comment and reply to anyone who visits your page. You should be commenting more than anyone else on your page. When someone comments on a post, reply to them and engage them. When someone posts to your wall, be sure to answer in a timely manner. It is especially important to comment and reply if someone is asking a question.
If you want to be sure you don’t miss any interaction on your fan page, you can even set up alerts within Facebook or to your email to send you a notification every time someone posts. For very busy fan pages, this could really fill up your email or feed but for many who are just trying to build a dormant page, this is a great way to be sure you don’t miss any comments.
Share and Tag Others
Finally, another way to increase fan interaction is to share posts and work from others and tag them in it. You will want to try to stay in the same niche as your page as much as possible but you can veer from time to time when something is big news or has a way of tying into your page’s focus.
Whenever possible, always tag the person or company whose work and posts you share. This is a great way to get your page noticed for recognizing others. Look at it like a virtual “shout out” in your industry. Choose to share content from those who are real influences in your niche for maximum benefit.
Remember, you can buy fans to your fanpage but this isn’t going to guarantee they post and interact with your page. But these tips will help you get more fan interaction which in turn, means more people will see your posts. And when you post things that spark interaction, people are more likely to share to their networks, increasing your reach. It’s a win-win situation all around.
Tracy Sharp is a big fan of Facebook. When she’s not using Facebook, she’s writing tips and tutorials to help others master the social site.