What does your website need to be?
Well, if you are setting up a business website you’re going to want to attract customers. But even if you’re not, you are going to need visitors. You need to get the most customers or visitors that you can find and to do that your website has to be accessible. Then, once you get the visitors you want them to stick around, so it’s got to be attractive. You probably also want it to be easy to operate, so it needs to be responsive. It also wouldn’t hurt if you knew it wasn’t going to crash so security would be a benefit. Now, let’s look at how we can make each of these needs a reality.
Bring In The Customers
To get the customers to your site, you need to focus on SEO. SEO refers to search engine optimization. Search engine optimization is a series of methods that makes sure your site appears on a search results page. This will happen when an internet user searches for a keyword or phrase related to your business. Ideally, you want your website on the first results page. Customers rarely ever scroll further than the first couple of pages. But, you also want it at the top because some don’t even bother to scroll down. If you think they check a few before settling, you would be wrong. They tend to click one or two and then settle on the one they like. Essentially unless you have a good SEO service, you’re playing an unfair game of odds.
The good news is that you don’t have to set SEO up yourself. This can be quite complicated. Instead, you can hire a business to do it for you. Have a look at http://www.useoagency.ae to see exactly what we mean.
Accessibility
How do you make your website accessible? This is all about how it is designed. Ideally, you want your website to be viewable on as many platforms as possible. But, different platforms operate in different ways. For instance, I might view your site on a laptop with a big screen. Another person might view it on a phone. It’s useful to ensure that there is a simplified version of your site for phone users.As well as this, you might want to make sure that it is responsive. Think about how you operate a screen on a phone and how different it is to a tablet or computer. Again, you don’t need to sort this out yourself. A web design service can give you everything you need to make your site responsive. This site http://www.burfieldcreative.co.uk can provide more information for you.
Attractive
If your site is accessible and you’re using SEO, you’re going to get the interest of people online. However, once they get to your site, they might not stick around. They certainly won’t if your site isn’t attractive or easy to use. Again, this is about the design of your site but it’s also about knowing how to use CRO. CRO is gathered data that shows what will make a customer commit to a purchase once they view a site. This could be to do with how professional it looks or the type of payment methods that are available. But to make sure you’re getting the customers you need to be looking into this.
If you cover these bases, I guarantee your site will get the interest you need and generate profit.
