Online Marketing

How can I design a good website using UI and UX concepts?

Your website type determines which type of website design is best suited to the site. Two types of website design concept are commonly used. They’re both UX and UI. And when you hand over the job of web design to a web developer, you are often asked or given a choice of what type of

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The Challenges Faced By Fast-Growing Tech Companies

There are hundreds of technology companies starting new businesses every day, but the reality for most of them is that they will fail. There are several reasons why, but it’s hard to feel sympathy for companies that have weak ideas, terrible execution, and no idea what they are doing. What is upsetting is seeing good

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Saving The Tech Startup

It’s a well-known fact that 97 percent of tech startups and new businesses fail within their first year. Why does this happen? What causes so many companies to crash and burn so quickly? Well, an insanely high level of competition certainly plays it’s part. In niche markets, competitors aren’t too much of an issue because

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Respect Your Customers So They Respect You

Respect is important in all walks of life. You won’t get qualifications if you don’t respect your teachers. You’ll lose your job if you don’t respect your boss. While going it alone marks the end of respecting authority figures; you still need to respect your customers. If you don’t, you’ll fail to make a go

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How to Market Your Product to Teens

If you want to make money with your business, there’s no better way than marketing your product and services to teens. That’s because teens often have two sources of income: their parents and a part-time job. And, their often free of bills or payments so no demographic has a bigger disposable income. Teens are often

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The Inside Of Keeping In Touch With The Outside

In business, it’s important that you can retain your clients. It’s a fickle world that we’re living in, and companies are having to compete harder than ever before in order to win the custom that will keep them going. It’s a constant battle of having to stay in touch and remind the consumer just why

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Clever Tips To Prevent Ecommerce Shopping Cart Abandonment

According to research by the Baymard Institute, the vast majority of ecommerce stores of all different sizes experience the same problem – incredibly high shopping cart abandonment rates. In fact, when looking at some of the biggest companies operating online today, there is an astonishing average of almost 70% of products that are abandoned before

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How Sophisticated Is Your Marketing Strategy?

Many small businesses think they have a good grasp of digital marketing, but they don’t. They have a little understanding of what it is, how to do it, and what it can achieve. Marketing in all forms is getting more and more sophisticated, and as such is getting to the point where it’s becoming unknowable

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4 Essential Mobile Marketing Practices For Your Business

When it comes to marketing, it’s high time you should be looking at mobile. Not exclusively, of course, but not a million miles away, either. Why? Well, to put it simply: mobile internet usage is massive right now, bigger than desktop (who could have predicted that ten years ago?), and it’s set to get even

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Staying Ahead Of The Game Online

If there’s one thing that you can say about the online business world, it’s competitive. In fact, that might be something of an understatement. The sheer number of different businesses all vying for attention from customers is, frankly, staggering and the number is getting bigger every single day. Because of this, it can sometimes seem

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