Are you thinking about changing your Shopify store name but don’t know where to start? Perhaps your current name isn’t resonating with customers or maybe you’re rebranding altogether. Whatever the reason, renaming a business can be daunting and comes with its own set of challenges. In this blog post, we’ll take a deep dive into tips and best practices for changing your Shopify store name without losing customers or hurting your search engine ranking. So grab a cup of coffee, sit back, and get ready to learn everything there is to know about making this important change!

Why Would You Change Your Shopify Store Name?

There are many reasons why you may consider changing your Shopify store name. Perhaps when you first launched your business, you didn’t put as much thought into the name as you should have and now it’s not resonating with customers. Alternatively, maybe your business has evolved and the original name no longer reflects what it is that you offer.

Another reason for a change could be due to legal issues. If there’s another company operating under a similar or identical name, they could potentially file a trademark infringement lawsuit against you which can lead to costly legal fees.

Rebranding is also a common reason for renaming a business. As businesses evolve and grow, their brand identity may need to be updated in order to reflect these changes properly.

Whatever the reason behind wanting to rename your Shopify store, it’s important to carefully consider all of the factors involved before making any decisions. A poorly executed rebrand can end up doing more harm than good if not done correctly!

How to Change Your Shopify Store Name

Changing your Shopify store name can be a daunting task, but it’s also an opportunity to refresh and rebrand your business. Here are the steps you need to follow:

1. Log in to your Shopify account and click on “Settings” in the bottom left corner.
2. Click on “General”.
3. Under “Store details”, locate the field labeled “Name”.
4. Enter your new store name.
5. Scroll down and save changes.

It’s important to note that changing your store name will also change the URL of your website, so make sure you update any links or bookmarks accordingly.

Additionally, if you have a custom domain connected to your Shopify store, you’ll need to update DNS records with your domain provider.

Keep in mind that once you’ve changed your store name, it may take some time for search engines and customers to adjust. It’s a good idea to inform customers of the change through social media or email marketing campaigns.

Changing your Shopify store name is a straightforward process as long as you take into account all aspects of updating it across multiple platforms including SEO optimization strategy which should be done after renaming has been completed successfully!

Tips for Choosing a New Store Name

Choosing a new store name can be both exciting and challenging. A good store name should reflect your brand’s personality while also being easy to remember and pronounce. Here are some tips for choosing the perfect store name for your Shopify business.

First, think about your target audience and what they’ll respond to. Are you targeting young adults who may prefer edgier or more playful names? Or are you appealing to professionals who may appreciate something more sophisticated?

Next, consider using descriptive words that describe your products or services in the name. For example, if you sell eco-friendly beauty products, consider including words like “green” or “organic” in the store name.

It’s also important to choose a unique and memorable name that stands out from competitors’ names. Avoid generic terms or phrases that could easily get lost in search results.

Another tip is to keep it simple and easy to spell. This will make it easier for customers to find you online or recommend your business via word of mouth.

Do some research before settling on a new store name. Make sure it isn’t already trademarked by another company, as this could lead to legal issues down the line.

By following these tips when choosing a new Shopify store name, you’ll create an identity that resonates with customers while setting yourself apart from competitors in the crowded e-commerce space.

Best Practices for Changing Your Shopify Store Name

When it comes to changing your Shopify store name, there are a few best practices that you should keep in mind. First and foremost, make sure that the new name accurately reflects the products or services you offer. Your customers should be able to easily understand what your store is all about just by looking at its name.

Another best practice is to choose a name that is easy to spell and remember. Complicated or hard-to-spell names can lead to confusion and frustration for potential customers who may have trouble finding your store online.

Before making any changes, be sure to update all of your marketing materials including social media accounts, email signatures, and business cards with the new name. This will help ensure consistency across all platforms and prevent confusion among customers.

It’s also essential to communicate clearly with your existing customer base about the change in your store’s name. Send out an email blast explaining why you made this decision and reassure them that nothing else has changed besides the branding.

Monitor how well the new brand identity performs over time. You may need to tweak it a bit before getting everything right so don’t hesitate on taking feedback from different sources!

How to Not Lose Customers When Changing Your Shopify Store Name

Changing your Shopify store name can be a risk. It is important to approach the process carefully and strategically, especially if you have loyal customers who are used to your original brand identity.

Firstly, let your customers know that you will be changing the store name ahead of time. This way they won’t be caught off guard and may even feel like they’re part of an exciting update.

Secondly, make sure that you communicate why you’re changing the store name. Customers appreciate transparency and honesty, so explain the reasoning behind the change in a clear manner.

Thirdly, maintain consistency throughout all channels. From social media pages to email signatures, ensure that all platforms reflect your new brand identity consistently.

Fourthly, consider offering perks or promotions to incentivize customers during this transition period. Perhaps offer a discount on their next purchase or host a giveaway for those who engage with your updated branding on social media.

Lastly and most importantly, listen to feedback from customers after making these changes. Take note of what’s working well and what isn’t so that you can adjust accordingly in order to keep them satisfied with their shopping experience at your online store.


Changing your Shopify store name is not a decision to be taken lightly. It requires careful planning, research and execution in order to minimize the impact on your business.

By following the tips and best practices outlined in this article, you can ensure that you choose a new store name that accurately reflects your brand identity and resonates with your customers. You can also implement strategies to avoid losing valuable traffic during the transition period.

Remember, changing your store name is just one part of building a successful Shopify business. By providing high-quality products or services and delivering exceptional customer service, you can continue to grow and thrive as an e-commerce entrepreneur.

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