Are you considering investing in Shopify? With the rise of e-commerce, it’s no surprise that Shopify has become a popular choice for online businesses. From its innovative platform to its impressive financials, there are plenty of reasons why investors are keeping an eye on this company. But before you make any decisions, it’s important to take a closer look at what makes Shopify stand out from the competition and whether or not it’s really worth your investment. In this blog post, we’ll explore everything you need to know about Shopify and help you decide if it’s a buy for your portfolio.

What is Shopify?

Shopify is a cloud-based e-commerce platform that provides businesses with an online storefront. It was founded in 2004 by Tobias Lütke, Daniel Weinand, and Scott Lake and has since grown to be one of the most popular e-commerce platforms on the market.

With Shopify, businesses can easily create their own online store without any coding knowledge. The platform offers a variety of templates and themes that businesses can use to customize their website’s design. Additionally, Shopify offers built-in tools for managing products, orders, payments, and shipping.

One of the main advantages of using Shopify is its flexibility. Businesses can choose from various payment gateways and shipping options to fit their specific needs. They also have access to over 2,500 apps in the Shopify App Store that provide additional features such as marketing tools or inventory management systems.

Another advantage of using Shopify is its scalability. From small startups to large corporations, businesses of all sizes can benefit from this platform’s capabilities.

Shopify provides an easy-to-use solution for creating professional-looking online stores while offering flexibility and scalability for growing businesses.

Shopify’s History

Shopify was founded in 2004 by Tobias Lütke, Scott Lake, and Daniel Weinand. The company started as an online snowboarding equipment store called Snowdevil but soon pivoted to become a platform for other businesses to create their own online stores.

The founders of Shopify were frustrated with the lack of user-friendly e-commerce platforms available at the time and decided to build one themselves. They launched the first version of Shopify in 2006 and quickly gained popularity among small business owners looking for an easy way to sell their products online.

Over the years, Shopify has continued to grow and evolve its platform, adding new features like point-of-sale systems and payment processing services. Today, the company powers over one million businesses in more than 175 countries around the world.

Despite facing tough competition from other e-commerce giants like Amazon and eBay, Shopify has managed to carve out a unique niche for itself by focusing on providing an easy-to-use platform that empowers small businesses to succeed online.

Shopify’s Financials

Shopify’s Financials have been impressive over the years, showcasing consistent growth and revenue. In Q2 2021 alone, the company reported a total revenue of $1.12 billion, which is an increase of around 57% from Q2 in 2020.

The company has also seen significant growth in its subscription solutions and merchant solutions segments. The former experienced a rise of approximately 70%, while the latter grew by nearly 52%. It’s worth noting that Shopify Plus’ merchant count is on track to double year-over-year.

Additionally, gross merchandise volume (GMV) processed through Shopify surged in Q2 to reach over $42 billion – up from around $30 billion during the same period last year. This milestone reflects both increased demand for e-commerce capabilities due to COVID-19 and long-term shifts toward digital commerce.

Shopify’s financials are certainly something to take note of when considering investing in this e-commerce platform. With steady growth across all sectors and increasing GMV figures, it appears that they’re well-positioned for future success.

Shopify’s Products

Shopify offers a wide range of products that enable businesses to start and operate their online stores. Among the most popular Shopify products is its e-commerce platform, which enables merchants to create and customize online storefronts with ease. The platform also comes with built-in features such as payment processing, inventory management, and order tracking.

In addition to the e-commerce platform, Shopify offers a suite of other software tools that can help merchants optimize their operations. For example, the company’s point-of-sale (POS) system allows retailers to manage both their in-store and online sales from a single dashboard. Its shipping software helps streamline order fulfillment by automatically choosing the best carrier for each package based on factors like speed and cost.

Another key component of Shopify’s product lineup is its app store. This marketplace contains thousands of third-party apps that integrate directly with Shopify’s core offerings. Whether you need help with social media marketing or want to add new functionality like live chat support or email automation, chances are there’s an app available on the store that will do just what you need it to.

Shopify has done an excellent job of creating a comprehensive suite of products that cater specifically to small- and medium-sized businesses looking for an all-in-one solution for managing their e-commerce operations. With so many options available within one easy-to-use interface, it’s no wonder why more than a million merchants have chosen Shopify as their go-to provider for everything from web hosting to payments processing!

Shopify’s Competitors

Shopify is a leading e-commerce platform with a range of features and integrations that make it an attractive option for online retailers. However, the market is filled with competition, all vying for a piece of the pie. Here are some Shopify’s competitors:

1) WooCommerce: It’s an open-source plugin built on WordPress, which powers over 30% of websites globally. This means it’s relatively easy to use and customize.

2) Magento: A popular choice among large enterprises looking for a comprehensive e-commerce solution. Magento offers advanced features but requires more technical knowledge to get started.

3) BigCommerce: A cloud-based solution that provides similar functionalities as Shopify but tends to be priced higher.

4) Wix: Known primarily as a website builder, Wix now offers e-commerce capabilities through its platform.

Each competitor has its own strengths and weaknesses, making it important to assess individual business needs before selecting one. Ultimately, businesses should choose the platform that aligns closest with their goals and budget while providing seamless user experience both on desktop and mobile devices.

Is Shopify a Good Investment?

Shopify has become one of the most popular e-commerce platforms on the market, with over 1.7 million businesses using their services. But is it a good investment? Let’s take a closer look.

Firstly, Shopify’s financials are impressive and have shown consistent growth year-over-year. In 2020 alone, their revenue grew by 86%, reaching $2.9 billion in total revenue for the year.

Secondly, Shopify offers a variety of products that cater to different types of businesses – from small startups to large corporations – making it accessible to a wide range of customers.

Thirdly, while there are certainly competitors in the e-commerce space such as WooCommerce and Magento, Shopify continues to dominate due to its user-friendly interface and extensive app store offering various integrations and features.

Considering the shift towards online shopping caused by the COVID-19 pandemic which is expected to continue even after things return normalcy so this could be an opportune time for investors looking into investing in e-commerce companies like Shopify because they will likely benefit from this trend in consumer behavior moving forward.

Based on these factors mentioned above along with other research you may conduct personally or professionally suggest that Shopify may indeed be a good investment opportunity worth exploring further if you’re looking at long-term investments rather than short term gains.


To sum up, Shopify has had an impressive journey as a company so far. It has grown from a small e-commerce platform to one of the largest and leading companies in the industry. Its financials are strong with steady revenue growth year after year, which is a great indicator for investors.

Shopify’s products are innovative and user-friendly, making it easy for even non-technical people to set up their online stores quickly. Even though it faces competition from other platforms such as WooCommerce and Magento, Shopify’s unique features have made it stand out in the market.

Considering both its history and financials along with its innovative products and position in a growing industry makes Shopify seem like a good investment option. However, like any investment opportunity, there are always risks involved that should be thoroughly researched before deciding whether or not to invest.

If you’re looking to invest in e-commerce technology companies with strong potential for growth in the coming years then keep an eye on Shopify – only time will tell if it continues its upward trajectory!

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