Is your online presence making a difference to your business? It’s a valuable source of extra income and a chance to grow your market. But despite this, there are plenty of business owners who don’t take their website seriously enough. We’re going to outline some of the problems that you might find on your site. We’ll also offer some solutions to ensure you are making the most of your web presence.
Better design
First up, how does your website look? Also, how well does it work? It’s important to keep your website looking fresh, modern and adapted to handle the latest trends. For example, more than half of all searches in the world now take place on a mobile device. So, if your website isn’t optimized for smartphones and tablets, there’s a good chance you will be losing customers. Hire a website design company with a good reputation, and that has experience with mobile optimization. They will transform your website into one that performs better in the search engine rankings. They’ll also make it easier for your customers to use, and make you more sales.
More traffic
The bigger your website audience, the more chance you have of making sales and getting those vital sign ups for your service. To get more traffic, ensure that you are using search engine optimization alongside your web design. You can do it yourself – Moz.com has some great guides – or hire a professional. The idea is to get your site ranking higher on the search engine results pages, and it can make an enormous difference to your business. The benefits are clear. If your website is ranking on page one for your chosen search term, you can expect far more visitors than you would get if you were on page four. That’s a huge difference, and one you should take seriously if you want more success online.
Better content
To encourage return visits to your website, you have to give people a reason to come back. Try using helpful articles, videos, and infographics about your industry. You will empower people with valuable information that they need to know. It will build up your reputation as the go-to company in your market, and help you be more prominent in the search engines. Get it right, and you will find that you get more return visitors, more repeat customers, and a platform to spread the word about your business.
Sharper copy
Is your website converting as much as it could? If not, there are a few reasons why, but one of the biggest is that the copy on your site just isn’t compelling enough. Are you putting forward a convincing reason people should buy your product, or sign up for your service? Analyze every single page and ensure that your message is coming through as strongly as possible. Make it hard for people to resist your offer. If you are struggling in any way, ensure that you hire a copywriter who can help you form your words with more conviction.
We hope this has helped give you some inspiration. Feel free to add your own tips in the comments!
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