If you are starting a new business, one of the first things that you will need to think about is setting up the website.Typically, this is where a new business owner starts to make their first mistakes. They fall into the trap of thinking that setting up a website is as easy as one, two and three. But, when it comes to making a website that will be successful and attractive to consumers, there is a lot to think about.
Just follow this guide and we will walk you through how to set up a new business website the right way, step by step.
Step 1: Get A Domain, Get A Host
It’s simple to get a domain name setup through a website builder. There are quite a few to choose from and it is a good starting place for your new online location. But you also need to get in touch with a web hosting company. Hurley Internet offers some great deals on web hosting for businesses as well as individuals who are hoping to make their mark online. It is important to get a web hosting deal set up because a business website often has a lot of informational input. That means that you will need specialised servers to store this information on. You can think about it as renting out a spot on the internet, similar to renting an office. You’ll also have a greater chance of being found online by new consumers.
Step 2: Make Your Site Attractive
The next stage in the process is designing a site that is attractive to consumers. You can do this yourself by getting a logo for your web page and adding some pictures as well as video files. This will make your site look and feel more dynamic, but you may want to take things a step further. You may want to get your site professionally designed in a way that compliments your business industry.
For instance, a medical business site is going to be as clean and clear as a hospital. You get the idea. You should also consider looking into a company that specialises in CRO. CRO is a way of understanding what turns a site viewer into a customer. It is information that can be incredibly beneficial when selecting a site design.
Step 3: Choose Your SEO
The type of SEO you use will depend on your business goals. For instance, if you want to attract customers in the local area, you will be looking to use an SEO system that incorporates region keywords. That way a customer nearby is more likely to find your location. On the other hand, you may want customers from all over the globe and if that is the case, you need global SEO. SEO is perhaps the most complicated part of setting up a business website, so you may want some expert help. There are e-commerce companies that specialise in all the different forms of SEO.
After you have completed these steps, your site will be ready to go. We are sure you are going to see big increases in traffic in no time. Good luck with your new business start up.
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