The notion of online conversion rate is widely used in the field of Internet marketing and it refers to the proportion of the overall number of visitors who take action and make a purchase. It often happens that when users visit a website they only want to view the content available there. The purpose of online conversion strategies is to turn these visitors into real customers and to convince them to make a purchase as well as to boost your company’s revenue.
There are several important factors that influence the success of an online conversion campaign: the content, the advertiser and the marketer all play important roles in this equation. When it comes to online conversion techniques, some of them are more efficient than others: user reviews can turn prospects into customers if they see that regular people have purchased that product before and so can usability. Usability refers to improving the content and the focus of the website (usually the media files) and can also have a positive impact on the online conversion rate.
Useful Tips And Hints On How To Increase Online Conversions
It is the purpose of every online business (especially online ecommerce stores) to attract more customers, expand its target market and boost its monthly revenue. Having said that, the following tips and hints will help you increase online conversion in a quick, efficient and cost-effective way:
1. Make Sure Your Website Is Properly Optimized For Mobile Users
Smart phones are extremely fast and useful nowadays as they offer user’s access to the Internet whenever they are on-the-go. It often happens that mobile phones are more convenient than heavy laptops which is why many use their phones to navigate online and to order items. If your website is not optimized for mobile users then you risk losing a great deal of your customers as they will find the site difficult to navigate and it will take a lot more time to load. It is extremely important for ecommerce merchants to have a mobile-friendly website which uses responsive web design!
2. Opt For User-Oriented Websites
One of the most common reasons why ecommerce merchants lose customers nowadays is because their websites are cluttered and extremely difficult to navigate. We live in a busy world where nobody has the time to wait for pages to load or to browse through tens of pages in order to find what they are looking for.
Opt for a clear, straightforward, user-oriented layout which offers detailed information about the product. Keep it simple and remember that less is the new more. A simple, clean website is preferred over a cluttered and messy one not to mention that this (along with a sitemap) will benefit your website ranking as well! Also, make sure to embed a search function and to add plenty of media files for the products you sell (videos and pictures).
3. Choose A Safe and Simple Payment System
One of the biggest concerns of online buyers is the safety of their personal information/credit card information. Implement a comprehensive and easy-to-use payment system which uses an advanced encryption system to protect the information of your customer. Also, make sure to avoid faxing and unnecessary fuss. Keep the forms short and straight to the point so that your customers can order an item quickly and without hassle.
The notion of online conversion rate is widely used in the field of Internet marketing and it refers to the proportion of the overall number of visitors who take action and make a purchase. It often happens that when users visit a website they only want to view the content available there. The purpose of online conversion strategies is to turn these visitors into real customers and to convince them to make a purchase as well as to boost your company’s revenue.
There are several important factors that influence the success of an online conversion campaign: the content, the advertiser and the marketer all play important roles in this equation. When it comes to online conversion techniques, some of them are more efficient than others: user reviews can turn prospects into customers if they see that regular people have purchased that product before and so can usability. Usability refers to improving the content and the focus of the website (usually the media files) and can also have a positive impact on the online conversion rate.
Useful Tips And Hints On How To Increase Online Conversions
It is the purpose of every online business (especially online ecommerce stores) to attract more customers, expand its target market and boost its monthly revenue. Having said that, the following tips and hints will help you increase online conversion in a quick, efficient and cost-effective way:
1. Make Sure Your Website Is Properly Optimized For Mobile Users
Smart phones are extremely fast and useful nowadays as they offer user’s access to the Internet whenever they are on-the-go. It often happens that mobile phones are more convenient than heavy laptops which is why many use their phones to navigate online and to order items. If your website is not optimized for mobile users then you risk losing a great deal of your customers as they will find the site difficult to navigate and it will take a lot more time to load. It is extremely important for ecommerce merchants to have a mobile-friendly website which uses responsive web design!
2. Opt For User-Oriented Websites
One of the most common reasons why ecommerce merchants lose customers nowadays is because their websites are cluttered and extremely difficult to navigate. We live in a busy world where nobody has the time to wait for pages to load or to browse through tens of pages in order to find what they are looking for.
Opt for a clear, straightforward, user-oriented layout which offers detailed information about the product. Keep it simple and remember that less is the new more. A simple, clean website is preferred over a cluttered and messy one not to mention that this (along with a sitemap) will benefit your website ranking as well! Also, make sure to embed a search function and to add plenty of media files for the products you sell (videos and pictures).
3. Choose A Safe and Simple Payment System
One of the biggest concerns of online buyers is the safety of their personal information/credit card information. Implement a comprehensive and easy-to-use payment system which uses an advanced encryption system to protect the information of your customer. Also, make sure to avoid faxing and unnecessary fuss. Keep the forms short and straight to the point so that your customers can order an item quickly and without hassle.
4. Focus On The Call To Action
The call to action is what truly makes the difference as you need to persuade your customers the best way you know. Also make sure to add social media buttons for Twitter, Facebook, Google+, Digg, LinkedIn and such as these seemingly irrelevant buttons will allow your website visitors to distribute your content on their social media profiles, thus increasing the number of prospects.
Author Bio: Katie Day, blogger who researchers and talks about everything to do with internet marketing including SEO, PPC and Conversion Rate Optimisation For Integrity SEO Experts
The call to action is what truly makes the difference as you need to persuade your customers the best way you know. Also make sure to add social media buttons for Twitter, Facebook, Google+, Digg, LinkedIn and such as these seemingly irrelevant buttons will allow your website visitors to distribute your content on their social media profiles, thus increasing the number of prospects.
Author Bio: Katie Day, blogger who researchers and talks about everything to do with internet marketing including SEO, PPC and Conversion Rate Optimisation For Integrity SEO Experts Just click here
