They say that one should not judge a book by its cover. Although there is truth to this, it is not a hundred percent infallible when it comes to websites. Surely, how a website looks does not exactly determine the value of the website, but it does help in visually attracting and stimulating your audience, engaging your visitors, and providing a richer user experience.

Web design is not just something for your site visitors to feast their eyes on. It can actually engage your audience to help them get the most out of your website. A good web design company should be able to create a website design that can do this. Below are some ways you can make your website design engaging for your audience.

  • Simple navigation. Hiring a company to design your website might make you expect intricate website navigation. However, this is can even lower any visitor engagement in your website. Most Internet users will not be very patient trying to figure out how to navigate a website so the best way to engage your visitors is to have a simple and easy-to-use navigation. Check that your links are visible and placed in a prominent section of your website. This ensures that your visitors can easily access various areas of your website.
  • Lower page load times. The longer it takes a page of your website to load, the more visitors are choosing to visit a different website. Make sure to check how long it takes for your website to load in several different locations. You can lower page load times by removing scripts that you do not need, lowering the file size of images, icons, animations, videos, and other media.
  • Make it responsive. With the advent of touch screen devices, a responsive web design becomes even more necessary. Make your website good to view and browse with the use of mobile devices because an increasing percent of Internet users are using them.
  • Provide easy-to-read content. A webpage that is filled with text will not increase visitor engagement. To entice your visitors to continue browsing through your website, make sure to put easy-to-read content that can pique their interest. Longer posts or articles can be divided into several parts so that your visitors will be encouraged to click on and continue reading. It is better if you can put some media to accessorize your text.

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