Since we live in the age of the Internet, the question if you need to pay for a Search Engine Optimization is pretty logical. Of course, a question like this should not surprise us because it is normal if the customer wants to know what they can expect from a major potential investment such as this one. And still, this is question that is pretty hard to get an answer, because the reasons why you need to turn to the services of a SEO specialist are much more than just one.
Let us start with the following question – Have you ever thought what is the point to produce products, information or services that are unique of their kind and would be useful for many customers, if your site is practically undefinable in Google and other search engines? We suppose you might guess the answer of this question yourselves.
You need to face the fact that if you can not be found in the top ten results of search engines you actually don’t seem to exist at all.
Some statistic data show that approximately 90-95% of each keyword search is “robbed” by the first ten results (the results that are situated on the first page) in Google and other search engines. So, even if your website appears on the second page of Google, which is not a bad position at all, it is very likely it doesn’t generate hardly any traffic.
Of course, one of the most important aspects that customers are interested in when deciding whether to make SEO for their website is the cost of the whole optimization process. You need to know that your return on investment (ROI) when you do Search Engine Optimization is much better than if you choose paid advertisements on Google (PPC). In addition, the results of the optimization are much more stable, because it is a long-term process and it also provokes the so-called “snowball effect” that is a free bonus for the customer.
In the process of SEO your website starts appearing to the forefront positions gradually thanks to a great number of keywords that you have chosen. Why is that so? The reason why this is happening is because your domain builds a growing reputation over time thanks to the work of the freelance SEO specialist you have chosen.
This, of course, is not all. Let us look at this issue from a psychological point of view. What do users usually see when browsing on the Internet? What are the latest trends in the field of Internet marketing? You better check the statistic again in order to get answers to these questions, because numbers never lie.
Here are some facts and numbers that can speak enough for themselves:
1. More than 80% of the consumers worldwide are looking for the information they need on the Internet;
2. There are more than 250 million searches per day in Google;
3. Organic results get more than 85% of all clicks, while the paid advertisements in Google (the so-called PPC, or pay-per-click) get only about 15% of the traffic worldwide;
4. The field of Internet marketing has steadily increased. The budget of this sector have grown with about 8.6% per year;
5. More than 41 billion dollars were spent on Internet marketing in 2007. This sum is estimated at more than 69 billion dollars in 2011;
6. Online marketing currently forms about 7.6% of the global advertising budget and its share is expected to double to 15.2% by the end of 2013;
7. Online competitions are increasing every day in fiercer, which makes the percentage of the companies using SEO considerably bigger with each year.
Author Bio: Rose Finchley is passionate freelancer blogger and writer. She love to read about technologies and internet. In her spare time she works for trading and she is really happy with that because she has enough free time to read.
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