Many companies have websites, yet few use them to their full potential. It’s not just about setting up a website and hoping for the best. People won’t just stumble upon your website if you haven’t done anything yourself to promote it. Many business owners invest in a site because they think they have to have one. They put no thought into what having an online presence means for their company. They launch a website and then never use it again, hoping that having a site is enough. It is not. You need to do so much more than just have a site to attract attention. Your website can be an incredible marketing tool if you know how to use it. Here are some killer ways to improve your website today.
Ensure The Website Is Responsive
These days people don’t just look at websites using their PC or laptop. There are many ways people might try to view your website. The advent of smartphones and tablets mean that many people use these devices to browse online. If your website only looks good on a computer screen, then you have a problem. If people come to your page on a tablet and the site doesn’t fit their screen, they won’t be spending much time on your site. Making your site responsive means that the site will adapt to the device it is on. That means that people can view your site from smartphones or tablets with no trouble.
Get Bespoke Design For Your Site
Getting a bespoke design for your website is a surefire way to make your site stand-out. Hire a fantastic designer and get to work. The fact that you have a bespoke design means that you can control every aspect of your website. You can make your site as unique as you need it to be and add extra features to your site as you go along. Work alongside the designer to create a site that suits your brand.
Optimize Your Website
So that users can find your website online, you will need to optimize your site. SEO is a tricky business, and few people can optimize sites. You should hire an expert in the field to aid you in optimizing your webpage. Before you hire an expert, read this article highimpact.co.uk/blog/select-seo-company/. Once you have found someone who can help you optimize your site, you must sit down with them and work on making your site better.
Put Engaging Media Online
Your webpage is the face of your company online. When someone comes to your website, you want them to stay for as long as possible. Put engaging media, such as videos and photos, on to your website that people will love to browse. You need to give people a reason to stay on your site and media will attract user attention.
Make The Copy Clear And Concise
Nobody wants to read the entire history of your company when they come to your site. On average people spend two minutes on a website. That is not long enough to read about your uncle who started the company in 1967, is it? People want concise information about your company, so give it to them. Tell people who you are, what you offer and how to contact you. You can add a ‘history’ page to the site to explain your fascinating backstory, but the home page should be clean and clear.
Add A Blog To Your Website
A blog is an effective way to engage with your users. The addition of a blog to your website will mean that people can see the human side of your business. You can use a blog to tell customers about new developments in your company or just to talk about the industry in general. People love informative pieces, so give your customers some advice within your blog. Doing so means you become much more than just a website; you become an online resource.
