branding

Problogging Basics: Recognizable & Relevant

The words “recognizable” and “relevant” may seem somewhat random when paired together regarding your blog. It seems a given: well of course, anyone who has ever sat to write a blog post wants to hit these two things out of the park – right? No one is intentionally creating content with the desire to be

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What Not To Do When Establishing A Brand Online

The Internet represents a golden sales and marketing opportunity for many businesses and organizations to build their brand online. Some people use the Web to advertise their products and services. Whereas others will go one step further and sell those products and services online. You might think that all those people that have an online

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Building a Strong Brand: What You Should Know

One big part of any marketing campaign should be building a strong brand. Your brand is how you are perceived by other people, so it’s essential that they are seeing you as you’d like to be seen. It’s fairly simple to develop a strategy like this, so read on for the things you should know:

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Tips on How to Improve Banner Advertisement Conversation Rates

Your banner advertisement may have a lot of views, but the real question is – does it have a high conversion rate? Keep this in mind: if there is no conversion, no profitable traffic is generated. In order to increase the conversion rate of your banner advertisement, you must instantly capture the attention of your

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