marketing

According to research by the Baymard Institute, the vast majority of ecommerce stores of all different sizes experience the same problem – incredibly high shopping cart abandonment rates. In fact, when looking at some of the biggest companies operating online today, there is an astonishing average of almost 70% of products that are abandoned before

• July 29, 2017
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Many small businesses think they have a good grasp of digital marketing, but they don’t. They have a little understanding of what it is, how to do it, and what it can achieve. Marketing in all forms is getting more and more sophisticated, and as such is getting to the point where it’s becoming unknowable

• July 26, 2017
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How do you make your new business a success? It can seem quite difficult in an unsurprisingly competitive market. But, it’s still possible to make an impression with consumers as the owner of a new business. However, to reach that point there are a few issues that you’ll have to consider. By thinking about these

• November 13, 2015
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We cannot doubt that marketing strategies are essential in modern day business. What we can doubt, however, is what these terms mean and how we can use them effectively. A lot of business owners, to save face, don’t like to admit that they don’t understand common marketing techniques. Even though it might surprise some of

• October 21, 2015
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Mobile technology isn’t going anywhere. If anything, it’s going to get bigger and better. So, what are you going to do to ensure that you don’t miss this lucrative marketing gravy train? Yes, mobile marketing is a hot topic at the moment. But, as this form of marketing is still in its infancy, it can

• February 20, 2015
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