marketing

Clever Tips To Prevent Ecommerce Shopping Cart Abandonment

According to research by the Baymard Institute, the vast majority of ecommerce stores of all different sizes experience the same problem – incredibly high shopping cart abandonment rates. In fact, when looking at some of the biggest companies operating online today, there is an astonishing average of almost 70% of products that are abandoned before

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How Sophisticated Is Your Marketing Strategy?

Many small businesses think they have a good grasp of digital marketing, but they don’t. They have a little understanding of what it is, how to do it, and what it can achieve. Marketing in all forms is getting more and more sophisticated, and as such is getting to the point where it’s becoming unknowable

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From Beginning To End: Getting Your Startup On The Market

How do you make your new business a success? It can seem quite difficult in an unsurprisingly competitive market. But, it’s still possible to make an impression with consumers as the owner of a new business. However, to reach that point there are a few issues that you’ll have to consider. By thinking about these

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Mobile Marketing Trends You Can’t Ignore in 2015

Mobile technology isn’t going anywhere. If anything, it’s going to get bigger and better. So, what are you going to do to ensure that you don’t miss this lucrative marketing gravy train? Yes, mobile marketing is a hot topic at the moment. But, as this form of marketing is still in its infancy, it can

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