Mobile technology isn’t going anywhere. If anything, it’s going to get bigger and better. So, what are you going to do to ensure that you don’t miss this lucrative marketing gravy train?
Yes, mobile marketing is a hot topic at the moment. But, as this form of marketing is still in its infancy, it can be difficult for those who are new to business to know what to do with it. When it comes to mobile marketing, the best tip we can give you is to keep it simple. Simplicity is the key. Ignoring mobile marketing is not an option,
Here are some key trends that you need to take note of. After all, 2015 is the year of mobile marketing. You cannot afford to bypass it.
Avoid the ROI Guessing Game
Now, mobile data can ensure that you see a definite ROI on your endeavours. If that is not tempting enough to get you into mobile marketing, we don’t know what is. Make sure that you are sending SMS messages and geo location data to ensure that you are maximising your strategies. In the main, you need to ensure that you are using the full complement of mobile data that you have. That way, you can see tangible results.
Making the Most of Video
Long gone are the days of GIFs. Now, it’s all about videos. After all, video is the best way of engaging with your audience. Youtube has had unrivalled success. Using video for marketing purposes is relatively new. But, that doesn’t mean that you have to ignore it. Be a trailblazer and get the ball rolling. 29% of users view videos on their phones every day. It’s the perfect platform for your brand. Adopting mobile website design that allows for video embedment is a must. Video is going to get bigger and better. So, now is the time to make sure that you are creating videos. Try out some Instagram or Vine videos for now and see what you can do with your company. Even a quick flash of video is better than nothing. Be experimental and creative. Now is your chance to shine.
If you don’t think that personalisation is important, you are certainly behind with the times. Digital strategies, including mobile, need to be personalised. SMS, apps and social media can all be personalised. Make sure that you are collating important client and customer data when they use their mobile to access your site. That way, you can ensure that you are increasing the personal element of your mobile marketing practices.
As smart phones have localised and GPS settings within them, you can ensure that you are sending localised messages to your prospective clientele. Contextual advertisements are an enormous part of this process. Mobile ads are growing in importance. Social data and GPS allows for marketers to do this in a more substantial way. Adverts are the key to making sure that people are aware of your brand and services. Get on the mobile hype and get the right people, in the right place to your business.