Home Social Media 4 Brilliant Ways To Revive Your Dying Facebook Page

4 Brilliant Ways To Revive Your Dying Facebook Page

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Any business worth their salt has a page on Facebook these days. After all; it’s an excellent way to communicate with your customers. But, despite the best efforts of page administrators, some Facebook pages can become quiet.

Fans might decide to “unlike” the page due to lack of activity. While the prospect of new likes is slim to none! Does that paint a familiar portrait? If so, don’t worry because there’s something you can do about the problem.

In fact, there are several things you can do to revive your dying Facebook page! Here are four of the top ways to get you started:

1. Only post interesting, engaging content

The thing I’ve noticed about some Facebook pages is that the admin post up any old nonsense! Although this is social media, you still need to be professional about things.

For example, let’s say you run a company that manufactures smartphones. Examples of engaging content might be articles that benchmark your devices against its competitors. Content to avoid might be things like videos of people playing Snake on their Nokia N95 from 2007!

2. Don’t just post up links to your website

You might find this hard to believe, but your fans are also interested in seeing other content! Don’t just add links to random sections of your website! Post up interesting content in the form of videos and images too.

In fact, such content is more likely to go viral than a regular Web link. Give it a try; I guarantee you that you’ll see better results on your page!

3. Post your content up at the right time

Many people suggest that there are “good” times of the day to post up your content. But, when are those times? Well, the answer is “it depends.”

If you have more than 1,000 likes on your page, you can access detailed reports about your page likes. One interesting fact is you can learn when they are most likely to read your content using Insights. I recommend finding that information out, so you can better schedule your posts.

4. Spend some money promoting your posts

According to social media gurus Megaphone Marketing, your posts won’t reach all your fans! Let me give you one example. Let’s assume you post your content at a time when your fans are most likely to see it.

Let’s also consider that you’ve got 1,000 Facebook fans. Each post you make will only reach around 1% of your audience. Yes, that’s right; just a paltry one per cent!

The idea is simple: Facebook wants you to pay to promote your posts to a wider audience. As you can imagine, that’s a fact that some company bosses find hard to swallow. But, Facebook is a business – just like you. They want to make money from other firms while offering a “freemium” business model.

It’s not all bad news, though. The cost to promote each post you make isn’t that much. If you’re posting about products you sell, it’s a marketing expense worth bearing.

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