When you are trying to unlock the amazing power and potential that online marketing has to offer, you’re inevitably going to stumble upon different paid methods of generating traffic to your web properties. Choosing a paid method plan and is perhaps one of the most important things you can do to drive traffic to your business.

Without a constant, consistent, and highly converting flow of traffic to your website, you can have the best products on the planet, the best prices in the world, and you still won’t sell a single thing. This is not an industry that can be dominated by “if you build it, they will come” style thinking – you need to drive traffic on a daily basis and continue to focus on driving traffic as often as you can. Which methods do you use to drive traffic to your site and how can you tell whether you’re going to get a great “bang” for your advertising buck? For example, which method will convert to the most sales?

The two most dominant forms of paid advertising would have to beGoogle’s AdWords program and Facebook’s CPC efforts. Both of these platforms have a number of advantages (and disadvantages) that they offer to each and every person that decides to use them – and it’s vital that you learn how to master one or the other (or both) to give you the results you are looking for. Read on to learn about the differences between AdWords and Facebook CP C.

AdWords is definitely the “King of the Ring” when it comes to paid advertising online

Google has created a major monster (and revenue producer) in the Google AdWords program. Hands down the most popular way to generate pay traffic directly to your web properties – and probably the easiest of the bunch to get started with – there is a real reason why so many people swear by AdWords advertising and almost abandon any other programs.

At the same time, you’re going to need to have some funds to get rolling with when you begin using Google AdWords – at the very least you’ll need $50 (it’s better if you can roll out $200) to get started with. This might be an issue for some, and you’ll also have to contend with as the fact that some people ignore paid advertising in their searches altogether. PPC can be a lot of work if you don’t know what you’re doing – or you’re unwilling to test and optimize different tactics or strategies – but it can also unlock amazing profit for you as well.

Facebook CPC, on the other hand, is an “up and comer” in the paid advertising world. Nowhere near as developed as Google AdWords (and understandably so), the amazing amount of personal information that you’ll be able to tap into when you decide to advertise on the Facebook platform is almost unparalleled. You’ll definitely want to “mess around” with Facebook CPC as well – but if you are looking for real results right this very minute, AdWords is the way to go.

This post is written by Issa Asad who has been using paid traffic methods to gain business for his technology companies.