“From the days of cave men writing on the walls, brands have been creating stories to sell their product and form a connection.”
– Joe Pulizzi
With the advancement of the online world, brands are using more and more content marketing as a tool to design a robust online marketing strategy. This collaboration leads to a powerful online marketing strategy which, if channeled in the right direction, works well to generate inquiry, sales and profits.
When it comes to promotion of our own businesses, products and services, we often tend to get tangled up in the ‘vertical versus vertical’ fight. In reality, it is the combination of all the essential elements that work together to contribute to the overall success of your online business. There is a natural symbiotic relationship that coexists which can be harnessed with the right marketing strategy. Professionals catering to web development can assist in maintaining this symbiotic relationship.
First and foremost, you will definitely require a website that has been professionally created by an experienced operator in web design on the Sunshine Coast. This is the cornerstone to all your online marketing activities.
Next, you must ensure that your site ranks well with Google and other search engines. Professional search engine optimization on the Sunshine Coast will ensure that your business gets the necessary attention.
Then there are various marketing channels that can help you grow your internet marketing efforts beyond your established email list. The following marketing channels will prove to be of great help:
Social Media: Embrace new users, boost your newsletter sign-ups and drive your brand and site’s visibility with the help of social media campaigns. Social media allows you to interact directly with your prospective leads, track the action of your competitors and build your presence on a new platform.
SEO: Consistent higher search engine rankings will drive traffic over time and will attract new eyeballs to your website, increasing audience, awareness, newsletter signups and ultimately, sales.
Content Marketing: Producing engaging content can help you build your strong online presence, create additional value in your emails, escalate signups, and aid retention.
An expert service provider in search engine optimisation Sunshine Coast will help you blend these marketing avenues into a custom-designed approach for your operation.
Let’s now take a look at how SEO can complement your content marketing initiatives.
Collaboration#1: Strategic Planning and Generation of Content Ideas
Before you create new content, there are SEO guidelines that need to be taken into account in relation to content development. There are two primary tasks that the experts in search engine optimization Sunshine coast keep in mind to aid this content curation and exploratory phase:
- Monitoring the existing content performance, evaluating the competitor content performance, and determining the gaps or opportunities that can be utilized for improving the content strategy of your organization.
- Identifying influencers, relevant websites, and promotional events to create a niche for your business in the market.
Collaboration #2: Content Creation – Cashing in on the Opportunity
The internet is evolving at a rapid pace, bringing in new codes and guidelines for web development Sunshine Coast to develop proper, SEO-friendly content. Experts in search engine optimization Sunshine coast are constantly undergoing training and education in best practices that are currently in use in SEO to publish blogs and articles through social media.
For large chunks of content, you need to invest in SEO oversight to brand your business through messaging, branding and top-of-the-funnel marketing. Using SEO best practices simply means creating the relevant content without overloading your web pages.
Collaboration #3: Promoting Content and a Lifetime Value
The final collaboration should be between creation and promotion of content. Just writing the best content will not suffice – you need to channelize it through proper marketing to attract the mass to drag in your traffic. A Web design Sunshine Coast firm will design both the ideal content and the promotional campaign that ensures a deluge of traffic to your website.
Link-building activity is one of the great ways to promote your content and build the potential relationship with your users. For Google, a link is a signal of trust and authority that will help your web page to secure a higher position in the search engine results page.
To summarize, collaborative marketing is a positive approach to promoting your business. You need to design the marketing avenues that will add to the growth of your business. It is always advisable to use skilled professionals in search engine optimisation to create a sound online marketing strategy where every online marketing activity will work in synergy to promote your business.
Share with us – what do you think is the best complementary marketing approach for your business?