Well, there is no uncertainty about the fact that social evidence, which is nothing but customer reviews and ratings for particular things, is one of the most prominent reasons for people’s decision to purchase the same. Isn’t that right?
If you are someone who drives an online e-commerce shop, you must be fully aware of this reality. You would have found that there has been a skyscraper in the conversion rate of your website for the incorporation of future surveys from your past customers.
Yet, do you know that such effective social proof can also help you get a clear idea of your SEO ranking? Yes, okay, that’s right! And even this is a settled truth. New research indicates that many businesses have reached a higher SEO rating by making use of customer reviews.
An impeccably delineated graph from the concerned study is incorporated beneath:
Thinking about how this could possibly happen? Here, I should like to point out that you have to take some daring and right steps so that you can make this brilliant certainty a reality.
Just take a glance over!
1. Use a lot of keywords:
Yes, if you’re driving an online store, it’s pretty sure that huge numbers of your customers have given their reviews of your items. Also, do you know that these assessments can lead to profitable keywords and natural language content on your different sites? That is possible! What’s more, keywords like this are great for achieving high SEO rankings.
Well, you may not be able to have full control of the overall reviews from their side. However, if any particular products are being assessed, then you can rely on the fact that they will usually use some that viable phrases. So, you can carefully drive them in the right direction either by accepting some elite reviews from your clients or by giving prompts.
You can take a look at the following screenshot that displays Yelp ‘s findings for the keyword ‘Toronto fashion boutique.’
2.Full-fledged content submission:
In the off chance, you can continue to identify and publish online surveys on a continuing process, allowing you to create a free stream of regularly updated content. Also, this is something that Google likes to see!
In doing so, it will show your web visitors that you are constantly keeping your web up-to-date, and in this way, it will give you the opportunity to enjoy high conversion rates.
Likewise, I would like to give a very useful tip that the effects listed above are more probable when there is a dedicated review page. That is because individual product pages can set aside a long time to complete the process through new surveys.
3. Go for micro-formatting:
Until this point, I have generally discussed how on-site feedback will boost your rankings. This strategy will enable you to turn out to be more visible and appealing to potential viewers. When using h-review aggregate micro-formatting, you can tell Google where your reviews begin and end, and whether there is a rating system for your products.
With this information, Google may influence precious data scraps to show customers the results of a prompt search. When you see that you rate your goods on average 4.7 out of 5 stars, you would be more inclined to explore your particular website.
An outstanding example is given below:
Enhance social media conversions:
Imagine a situation in which a series of excellent reviews inspire the products to make them increasingly popular, through both social influence and sales. You should consolidate reviews of your social media strategies as an approach to demonstrating the popularity of your products. This will lead you to appreciate a strong SEO positioning in-turn.
Using local SEO and off-site reviews:
Indeed, on-site reviews are not only responsible for securing a remarkable SEO positioning. You will also have an astounding number of stunning reviews at various third-party sites and other off-site sources. It’s really important to have a decent position in the local 3 pack.
Try to get a decent positioning for specific products:
When even more people begin to hunt for reviews of your products, it is an excellent opportunity to rank higher in SERPS. It is because it will increase the chance of seeing further searches as [Product Name]+ analysis. So, make sure the surveys for every single product are good enough, and if there are any negative ones at that point, use the same brilliant strategies.
4.Proven research: Effectiveness of reviews to pick up a high SEO rank
Well, the fact that customer reviews can be used to rank higher in Google is real enough! In comparison, the Local Search Ranking Factor Survey of MOZ has shown that Google and other search engines consider reviews for search ranks 10 percent.
They have the following pie graph to break down the different variables properly:
Now, what are you waiting for? Simply follow the viable methodologies listed above, and you will have the capacity to develop your reputation, get more traffic, and get a higher position in SEO than ever before.