There’s no denying that Facebook is the world’s favorite social networking website. According to statistics on their website, they have 1.44 billion active users. Nearly 83% of their users are outside of the United States, and that shows they are truly a global social networking platform.
It’s no secret that many organizations use Facebook to promote their products and services. They do this by setting up “pages” dedicated to their brand. But, did you know that they also leverage advertising on there to spread their messages?
You are probably thinking that advertising means spending money. Well, in the case of Facebook advertising, you would be right. The good news is that the cost to advertise on the social network is lower than with traditional options. I’m talking about things like newspapers and magazines.
Also, you would be advertising on a global scale. And the best bit? You have total editorial control over who sees your ads and when. Of course, you might need a bit more convincing that Facebook ads will work for your organization. Check out these reasons to help you make the decision:
It’s a great way to build up your social presence
When you first set up a Facebook page, the first thing you need to do is get people to “like it.” Once they do that, any updates you post will get seen in their timelines. You can use Facebook advertising to drive people to your page so that they can like it.
The most common way to do that is to buy a “sponsored post” ad. It’s a simple concept. You create a compelling post and set your budget and advertising options. Your target audience will see what you’ve written.
What some people don’t realize is that you only pay for each ad when someone likes your page from it. That means you don’t have to spend a fortune paying for ad “impressions”!
Real people will like your page and be interested in what you have to say. Some unscrupulous webpreneurs sell thousands of likes for a few dollars, but they are all fake. Worst still, following such a practice is likely to get your page deleted by Facebook!
Advertising is cheap on Facebook
SEO firms like Results First advocate the use of Facebook ads because they are dirt cheap! For instance, you pay around 50 cents per “like” or sponsored post that gets redirected to your website.
If you try to convey your message on print advertising, you have no way of knowing who has cared enough about your ads to visit your website. Most people use a smartphone to go on Facebook these days. The beauty of advertising on there is mobile users will see your ads too; not just desktop users!
You can tailor your campaigns to your target audience
The thing I love about Facebook advertising is that you can choose to target people by age group, interests, and location.
That means it’s possible to target only the people you think are likely to interact with you. So, when will you be starting your Facebook advertising campaign?