Content marketing and social media go hand in hand. For many businesses, they are keen to use these methods as a way of boosting their brand. What is more, it can prove too useful when reaching out to a larger audience. Some brilliant minds have stated that content and social media marketing are the new SEO. But, this is not strictly true. Of course, the nature of SEO is changing with Google’s new algorithms, but this does not mean that you can use old SEO techniques. You need to tweak your style to fit in with Google’s rules.
The importance of content and social media marketing cannot be stressed enough. This is especially true for those with SMEs. Let’s take a look in more depth at the importance of this kind of digital marketing.
The Importance of Content and Social Media for SEO
SEO rankings in 2014 and beyond are going to be all about creating and sharing brilliant content. One of the easiest ways to do this is via social media. Keyword stuffing is going to be less relevant. With this in mind, you need to think about how your business is going to develop and evolve with these changes.
Twitter and Facebook can provide search engines with a new voyage of discovery. When you add new content to your site, let your social media pages know about it. Add links and embed your tweets. You need to start making content shareable and accessible. This is an excellent way to make sure that Google and other search engines are discovering your content.
Twitter and Facebook have built-in metrics for you to measure the success of the campaign. You can use a number of business tools within their arsenal. You can increase your campaigns and also use paid ads. Facebook boost post rules are necessary, so check them out before you start marketing in earnest.
Measuring social media success is easy. The graphs are laid out clearly for you to see likes, comments and shares. See what aspects of your content marketing has been the most popular with your audience. Emulate that style time and time again. You don’t want your content to be dry. But, you need to be savvy and make sure that your fans and followers are engaging with your content.
The importance of shareable content also cannot be stressed enough. You need to make sure that any content that you are producing is useful and relevant. It needs to be informative and intelligent. It needs to engage with your audience. You can write witty, clever and brilliant content to share with your followers and fans. By enabling your fans to share your content, you are achieving a much wider scope. Your brand can be introduced to a vast number of new people, who may never have discovered your content in the first place.
Images and Videos
One of the best ways to engage with your social media audience is to create infographics, images and videos. After all, people are visual in their nature. Giving them reams of text to read will not encourage them to share the content. Content doesn’t have to be about blogs. You can share images and videos too.